Animal medical center new york city — lobby re-design
EXPERIENCE DESIGN
BRANDING
DIGITAL DESIGN
WAYFINDING AND SIGNAGE
The New York Medical Center is currently under construction for their exterior screen, entryway reception area and history ramp, including new wayfinding and signage. Since this was a beginning design resolution we created three different ideations for the Medical Center to decide on. Each design was inspired by imagery that the Medical Center responded positively to in our design research meeting.
The three designs were inspired by simple and clean wood, color and pixelation, and finally metal and patterns.
Included with the reception and history design is the digital elements of the donors that are apart of the Century of Care
concept one — metal animals
The first concept for AMC was to create a continuous contour line of animals. They currently have a mosaic wall of animals on their elevators, which they are keeping after the construction. Through this design solution we wanted both to compliment each other. One, being simple and the other being intricate. The contour line naturally flows through the space, and are created out of a thin metal which is also used in the wayfinding, and ramp text.
The digital component also has the continuous line which connects the donors names and transitions.
ENTRY HISTORY RAMP—
concept two — ACRYLIC blue blocks
The second proposed concept was to compliment the mosaic of animals, and build off of it with different hues of blue acrylic blocks that matched their brand standards. The acrylic is dimensional and gets bigger as it reaches the historical ramp. The digital component uses the same proportions of blocks to create a seamless look from the wall to the screens.
concept three — perforated metal
The final concept we proposed was to compliment the exterior metal that covered the front of the building. The dimensional metal would create movement, but also keep a sleek, clean design that visitors would feel comfortable in, and allow easy functionality and timeless design.
